The Daily Cup: Issue 4
Q: What is your "boiler plate"?
A: A boiler plate is a brief description of your company, product or service. It is typically about 30 to 50 words in length.
A
boiler plate can also be the About section of a brochure, paper,
website, one-sheet or any marketing collateral. The boiler plate is
written to let the audience know what is your company ... your product
... your service ... your program. It should cover "who, what, where,
when, and why." In fact, when you write your boiler plate, use that
protocol and answer each of those questions one at a time. Build on top
of it with each answer. Smooth out your wording. Cut unnecessary words
or adjectives, but also keep some excitement, too. If you find you've
gone past 50 words, cut some more. Figure out what isn't necessary to
say. Your boiler plate can also be used as your "elevator pitch" when
you're out networking, too. Every time you send someone information
about your company, product or service, your boiler plate should be
included right at the end of the promo.
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