Q: How long should a tagline be?
A: No more than 3-4 wordsOur tagline for 3L Publishing (www.3LPublishing.com) is "Where 'Write' Meets Light". Professionals often think a tagline is supposed to be a full sentence. In fact, a tagline doesn't have to be a sentence. A great tagline is easily remembered and snappy. The goal is to make it memorable and properly associated with your company, product or service. I wouldn't use a tagline like "Light me up" for a publishing company ... maybe "Light is the Word" but that isn't quite right either. Think of your most memorable taglines. "Go for it" for Nike or the recent "All-Day Breakfast" campaign recently launched by McDonalds. The word association for Nike is shoes help you go for it, or in McDonalds case they are famous for their breakfast. But notice those tagline are three words. It's not easy to distill a concept down to so few words to communicate your business, product or service. Some people are just clever and can easily do it. But I assure you McDonalds had an entire marketing team assigned this task. If you're not good at "word play" hire a professional marketer who can help you with it. Your tagline will follow you around for years, so make it good and make it right.