The Daily Cup: How long should a tagline be?
Q: How long should a tagline be?
A: No more than 3-4 words
Our tagline for 3L Publishing (www.3LPublishing.com)
is "Where 'Write' Meets Light". Professionals often think a tagline is
supposed to be a full sentence. In fact, a tagline doesn't have to be a
sentence. A great tagline is easily remembered and snappy. The goal is
to make it memorable and properly associated with your company, product
or service. I wouldn't use a tagline like "Light me up" for a publishing
company ... maybe "Light is the Word" but that isn't quite right
either. Think of your most memorable taglines. "Go for it" for Nike or
the recent "All-Day Breakfast" campaign recently launched by McDonalds.
The word association for Nike is shoes help you go for it, or in
McDonalds case they are famous for their breakfast. But notice those
tagline are three words. It's not easy to distill a concept down to so
few words to communicate your business, product or service. Some people
are just clever and can easily do it. But I assure you McDonalds had an
entire marketing team assigned this task. If you're not good at "word
play" hire a professional marketer who can help you with it. Your
tagline will follow you around for years, so make it good and make it
right.
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