The Daily Cup: Issue 3
Q: What's the worst mistake people make on their websites?
A: They either forget to include contact information or they put the information somewhere difficult to find.
Many
of you might be surprised by that answer. It's true. Businesses and
individuals commonly forget to include contact information or a way to
contact them. Your contact information should be easy to find, easy to
understand, and easy to use. Do not make the mistake of not putting it
right on your menu of information. I do not recommend burying it at the
bottom of your website either. Many people put a contact link in small
font at the bottom of the homepage. Avoid that method. Put it right on
the end of the your menu bar items. Always include a phone number and
email address. You might also include a submission form. However, do not
only provide a submission form. If you have someone's attention you
want to capture it. It's only a matter of second before their attention
goes elsewhere and they forget to follow through. A submission form can
be tedious, and it could take several days before you get back to this
person. By the time they have gone through that process, they may
already have found someone else or no longer be interested.Do you have a marketing question? Send it to info@3LPublishing.com.
If you would like to receive a copy of the Daily Cup right in your email box, please send your email address to info@3LPublishing.com.
If you're interested in working with us on your marketing campaign, contact us at 916-300-8012 or send an email to info@3LPublishing.com.
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