The funniest line of the California Capital Book Festival came from patrons who said, "I don't read books." The mystery and humor is they said it at a "book" festival. I think that's akin to going to the dog shelter and saying, "I don't like dogs." I'm not entirely sure why anyone who doesn't read books would wander around a book festival.
In more interesting news, we sold a lot of copies of Vengeance is Now. Authors wondering how we managed to probably have one of the top-selling titles of the festival, I'll lend you some advice. Don't be afraid to sell. Get your flyers and your one-liners ready. Don't be afraid, period. Put your best smile on your face. Be charming and nice. Walk up to people. Ask them if they like the genre you're selling and ... sell! I will give serious props to the author Scott D. Roberts. His talent is the close. I pushed the prospects, and he sold the prospects.
Give of yourself to others is my other advice. Be generous of spirit. Help other writers. When young writers approached our booth, we provided mentoring and information. Before you receive, be sure to give.