Tuesday, September 24, 2013
Picking Your Professional Style
Your personal style and your choice of designers makes a difference and influences your image. It's funny to me that the men in my life make comments more than the women. I never tied the idea of "sexy, classy" with where I shopped. But if you're trying to project an image, you need to first decide what image to project and then find a designer that suits you.
When I first left corporate in 2006, I promptly decided that my neat line of beautifully tailored suits needed to find a new home at Goodwill. I didn't want to project a staid, conservative corporate image anymore. So toss I did the suits. I had always loved the fun, sexy and flirty label of INC at Macy's, but over time I found that INC often stretched the "risk" to past what a woman my age with my figure would feel comfortable wearing, which doesn't suggest I quit buying INC; I just moved past it. I found White House Black Market suited my style and fit my age and figure. I wanted something that said I was fun, sexy and colorful without taking it to a point that it would be construed as just "too much." As a publisher, I considered myself an artist, but also I am a businesswoman. I want to project these concepts to my "audience" or prospective clients.
Your image matters. And back to the idea that there is a difference in quality. Once you have developed an "eye" for style and quality, you do notice the difference. To project an image of success you cannot invest in Wal-mart clothes and expect to be thought of as successful. Those of us who know the difference can tell where you shop. Now I'm not superficial to suggest that you "have" to have designer labels. I'm only saying watch your image. What does it say about you? Does it say what you want it to say?