Wednesday, April 24, 2013

You Have to Put in Face Time

Networking and meeting people is essential to business promotion. You never know whose hand you might shake that could profoundly change your business and life. If you own a business, you cannot hide in your office and falsely believe the Field of Dreams tagline, "build it and they will come." In this case, part of building it involves networking and putting in the time to get out and seek your opportunities. It's a kind of "manifest destiny" for entrepreneurs. You have to manifest and create your business, and you have to meet people who can either become clients or lead you to the next client. A piece of insight, too: Don't falsely believe that if you encounter a small networking meeting, it's not worth your time. I can't tell you how many amazing people I have met in small, intimate groups. I've also watched other people walk into those group meeting, turn heel, and walk out. Here is what you might not realize: small groups give you a real chance to bond and build real relationships. In a big meeting, you might get lost in a sea of handshakes. A small group gives you a chance to really talk and connect. So don't discount smaller networking groups!

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