Wednesday, May 27, 2015
Three BIG Self-Published Book Blunders
MISTAKE #1 - FAILURE TO USE VALUABLE MARKETING REAL ESTATE (THE BACK COVER)
Your back cover (aside from the cover) is the prime marketing "real estate" on your book. A blank back cover is a tremendous misuse of an important marketing and sales opportunity. The back cover is the second area readers review when they pick up a book, and it often triggers the sale.
MISTAKE #2 - FAILURE TO UTILIZE THE SPINE WITH THE PROPER TITLE
How is anyone going to find this book on the shelf? The spine helps bookstore readers identify your name and title. Not to mention it's yet another missed opportunity to market and sell. Even if it's only going on Amazon, readers will place it on their own bookshelves and friends and family will see it and have their interests piqued.
MISTAKE #3 - MAJOR, MAJOR EDITORIAL MISTAKES AKA NO PROFESSIONAL EDITING
I was so shocked by the editorial mistakes I just laughed and accepted this author didn't hire a professional editor. The mistakes were numerous. I quit counting. Every page was littered with errors. Again, the content was interesting and captured my attention, but it was unprofessional and poorly edited (maybe not edited at all).
Self-publishers you don't have to make these mistakes. Companies like 3L Publishing do provide custom publishing and professional services. Do you want to avoid this author's errors? Call us at 916-300-8012 or send an email to info@3LPublishing.com. You may also visit the website at www.3LPublishing.com.