Monday, November 9, 2015

Promote! Promote! Promote!

When business starts to wane, jump in and use the adage "outflow gets inflow". Many motivational books suggest you focus on gaining business vs. losing business. Whenever I face the slippery slope of decreased sales, I do the following:

1. Promote to my existing mailing lists some kind of special deal. Run a special seasonal deal or sale of some kind and promote it to your lists. This often has the results of spurring people to remember to think about your business and gives you exposure.

2. Follow-up on existing opportunities. I want to comment on this action in particular. Business people tend to leave opportunities on the table due to lack of follow-up or any kind of follow-up program. My rule is simple: follow-up with a handful of people per day. Set a goal such as following up with 5 people per day. I know it can be uncomfortable if you've been persisting with the same 5 people. but what do you really have to lose? What do you have to gain? I like to follow-up until I receive a definitive answer.

3. Be honest: let people know you need business. Just by opening up and sharing that you need business will often spur someone who has been on the fence to get started on their project or ask for your service. Nothing wrong with letting people know you're available.

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