Tuesday, September 29, 2015

The Daily Cup: Marketing and PR Tips for Pros

I'm starting a daily blog written exclusively to help business leaders and owners learn more about marketing and public relations tips to grow business.

Q: Do you know what your media kit should contain?

A: A press release

That sound basic enough. Yet many professionals don't know what should be in a media kit. A press release is the most obvious answer, but not everyone knows what a media kit is or what it's for much less what it should contain. A press release is written to give your service, product or business exposure to the media. What does the media want to see? Most media is for entertainment or news. Whether it's broadcast, print or online, every press release should have a "news hook" and the news hook should relate to the headlines of the day or be relevant to something going on in the world.

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