First Word

So today’s topic is how a book supports your business. My client Jeff Bangerter , financial wizard, wrote Tenants, Toilets and Trash . He has since reprinted I believe about 7,000 copies. No, it’s not an Amazon best seller. No, it’s not a “best seller” at all in the traditional sense. So, why has he ordered 7,000 copies or more? Because Jeff does financial seminars and uses the books as a giveaways to educate others on a complicated subject. Those readers turn into clients. Jeff was less interested in book sales than he was in attracting more business. Client revenue adds up way more than a book sale. When should you consider either having a book written for you or writing one yourself that will support your business? When you have a complicated subject, a book supports your educational efforts . Bangerter’s book is a resource to explain and guide people to invest in properties using the Delaware 1032 Exchange Under the Statutory trust. If your business requires client educ...

  What do you think is the number one challenge a writer faces? Is it writer’s block? No… although many writers deal with some form of writer’s block throughout their careers. It’s distractions! Yes, writers face too many distractions that break their focuses. Between social media, online activities, the real world, and nonstop demands on your time, it’s not that easy to focus. Then we have what I personally call “brain mush,” which in my definition goes like this: too much screen time and tired eyes. Brain mush leads to allowing distractions just to get away from the computer, which isn’t necessarily a bad thing.   I bet many of you are nodding right now and thinking, “Yes! Distractions are always pulling me away from my projects.” Whether you work in an office or at your home office, distractions can often stop your progress. When I worked in an office with coworkers, the water-cooler talk caused distractions. Although I avoided it. I have been and am always ...

  I hear authors routinely say, “I am writing a book.” However, I don’t see a lot of results from those declarations. A small percentage of authors actually produce a book. It seems that declaring you’re writing a book and really finishing a book don’t always go hand in hand. It’s not that people can’t write or aren’t talented, it’s really about motivation. How do you stay motivated to start and finish your book? Some of it has to do with authors who get bogged down in their own ideas of perfection. I’ve seen authors spin in circles around their first chapter. In fact, I’ve seen authors never get past their first chapters and stay stuck. These writers get caught up in every word and every little element of their writing. First, just keep writing and writing, and remember, you always have an editor who will help make the necessary adjustments. It’s easy to lose motivation if you can’t even move onto Chapter 2. So, keep momentum and just keep writing and writing. Lea...

I am considering writing my memoir. When I share my stories with people, they have said, "You write it -- I'll read it."  I recently went through yet another breakup. People who know me know I've been through the ringer when it comes to men. I've learned some unhappy life lessons, but mostly I've recognized that my ideas about the world were colored by MY values. The problem is, I compromised my values to be in relationships where I attracted narcissistic personalities. In fact, the word narcissism was only a concept I read about in mythology about Narcissist who fell so in love with his own image in the pond, he drowned.   I dated a man we'll call Ryan, which isn't his real name, but for my blog's purpose we'll keep his alias. I adored him until I didn't anymore. Trying to figure out fact from fiction with him was difficult. He's not the first liar, but he's definitely the last.  Today, I am single, happy, and dating. I'm vibra...

Today, new titles like Chief Storyteller are being used in place of writer or marketing specialist. Corporate America embraced it, because leaders recognize the power of a great story vs. just generic information. If you can tell a fascinating story about something, it will intrigue, entertain, and attract people’s interest. For example, no one wants to hear just buy this or buy that; they would rather hear a great yarn. When I used to do speaking engagements about my books, I sold the most books when I sat and told stories related to my book. People identify with the stories and relate to them. Storytelling is a great technique to sell both nonfiction and fiction. In the case of nonfiction, you can take ideas and concepts from your book and tell a story about it. Fiction you can pull a story right out of the book (read a chapter). Even if you’re not able to do in-person speaking (Covid) you can still tell stories through Zoom or any other audio or video meeting. ...

  Buy Your Copy: https://3l-publishing. myshopify.com/products/the- sustainable-dentist-the-new- normal It’s late 2021, and we all thought, “ Finally! We’re moving past the global pandemic !” Oops … not so fast. As of this writing (in California), we’re back into mask mandates (again). Now the Delta Variant started spreading en masse. Our collective sigh of relief as the vaccine continues to roll out turned into frustration and virus fatigue. The dental industry has been especially impacted by the pandemic’s ups and downs. The most glaring effect of the pandemic has been on dental revenues. “Forty-six percent of dentists agree a drop in revenue has been the number one impact of the pandemic on their practices.” [1] Many dentists and orthodontists across the nation (and the world) are struggling to keep their doors open. Some dental practices closed up, and those practices that remain look toward a grim future. “ If patient volume remains at current levels for a few more months, ...