PR Starter Kit to Create Best Selling Books
So let's talk book promotion and persistence and finding the "right" promotional channel. I recently had this discussion about best-selling books. We've had many books go No. #1 on Amazon over the years; but there is no formula for what promotional strategy works. Some publicists might say there is a cookie-cutter formula to going no. #1, and I'm here to tell you that is a load of "boo-rap" (new word for "crap" in publishing LOL). Boo-rap comes from shady publishers trying to sell inexperienced authors on high-priced publishing packages with false promises of going no. #1 based on their supposed concept. Want to hear how those publishers can make those false promises? They usually jerry rig Amazon by doing some promotion with their system by doing an in-house promotion that boosts sales just enough to make a book fly up the rankings. Is that a real best seller? Will the sales be sustainable? Because one-day rankings don't he...