Friday, November 13, 2015

Passenger from Greece: FINALIST IN BEST USA BOOK AWARDS


Best USA Book Awards
FINALIST: BEST COVER DESIGN
FINALIST: BEST MULTICULTURAL FICTION
Purchase an eBook or print copy at Amazon (click here)

Another 3L Publishing (www.3LPublishing.com) book is an award-winner. Joining the ranks of our other award-winning books, Passenger from Greece is yet another example of why authors should work with 3L Publishing. We focus on quality not quantity.

For more information, contact 916-300-8012, send email to info@3LPublishing.com or log onto the website at 3LPublishing.com.

Wednesday, November 11, 2015

3 Quick Tips to Promote Your Book

1. Hire a publicist, which is the "no-fair" tip, but the most obvious. Make sure your publicist specializes in book promotion. You want him/her to have the right connections to the journalists and media contacts who interview or feature author and book reviews. A publicist sets you way ahead of the emerging self-published crowd and earns you credibility as a serious professional.

2. Sign up and attend book festivals. Book festivals put you as an author right in front of the consumer. It's targeted toward readers since it's a book festival, and people love to meet the author and have him/her sign their books. It also gives you an opportunity to see the public's reaction to your book cover and content (what they browse). And doing regional festivals throughout the country gives you a chance to build a national following by introducing those parts of the country to your work. Book reviewers are often at these festivals too, and it will give your book direct exposure to them.

3. Do a blog tour using a tour service. This one necessarily generate a lot of sales, but once  more it will give your book exposure to different audiences. Use it to get your name and book out there so you gain name and brand recognition.

Monday, November 9, 2015

Promote! Promote! Promote!

When business starts to wane, jump in and use the adage "outflow gets inflow". Many motivational books suggest you focus on gaining business vs. losing business. Whenever I face the slippery slope of decreased sales, I do the following:

1. Promote to my existing mailing lists some kind of special deal. Run a special seasonal deal or sale of some kind and promote it to your lists. This often has the results of spurring people to remember to think about your business and gives you exposure.

2. Follow-up on existing opportunities. I want to comment on this action in particular. Business people tend to leave opportunities on the table due to lack of follow-up or any kind of follow-up program. My rule is simple: follow-up with a handful of people per day. Set a goal such as following up with 5 people per day. I know it can be uncomfortable if you've been persisting with the same 5 people. but what do you really have to lose? What do you have to gain? I like to follow-up until I receive a definitive answer.

3. Be honest: let people know you need business. Just by opening up and sharing that you need business will often spur someone who has been on the fence to get started on their project or ask for your service. Nothing wrong with letting people know you're available.

If you would like to work with 3L Publishing or you have a publishing or marketing project, please contact us at 916-300-8012 or send email to info@3LPublishing.com. You can also log onto our website at www.3LPublishing.com.

Friday, November 6, 2015

3 Ways a Book Creates Opportunities for Your Business

I always tell business people that writing a book and the value it brings your business isn't measured by individual book sales. It's measured by opportunities. Here are three "opportunities" having a professionally published book can do for your business.

1. Subject Matter Expert. Whether you feel like an expert or not is beside the point. A book in people's minds means you know enough about a particular subject to write about it. Subject Matter Experts get asked to do the following, which provide more opportunities ...

2. Speaking Engagements. Speaking to a group makes you the center of attention. The aforementioned expertise creates credibility. Credibility impresses people. And speaking to a room gives your company exposure to the audience members. And what does exposure do?

3. Attracts Business. Now you've gained credibility and had an "opportunity" to share your expertise and business acumen to a group (audience). Exposure to your business, product, or service, gives you what? "Opportunities" to win business.

So let's do some math. Let's say you've paid $5,000 to get your book done. And let's assume you provide a service such as consulting or marketing or even something like architecture or some other professional-level service like accounting. How many clients do you need to attract to gain return on investment for you book? One, two, three? And you can do back-of-the-room sales with your book. Whatever the number it's probably not that many and with that, it's worth investment.

Contact 3L Publishing at 916-300-8012 or send an email to info@3LPublishing.com if you want more opportunities for your business.

Thursday, November 5, 2015

Body in the Trunk



Chapter 3

I attended an annual multimedia trade show in New York City at the Convention Center every year. My company M Marketing and Graphics bought a 10 x 10 booth, and we always seemed to sit across from this Japanese electronics company where the diminutive Asian sales girls wore five-inch heels presumably to make up for their lack of height. I marveled at any woman, short or not, who would dare to wear platform shoes for more than an hour much less 10 hours on a cement trade-show floor. I, on the other hand, wore my comfortable, flat Mary Janes to match my slim black skirt and lavender silk blouse with silver buttons on the two breast pockets that gave it sparkle. I tucked it in with a wide belt with silver infinity clasps in the center to give it a modern, chic flair.
I loved trade shows – the energy and meeting potential clients face-to-face. Most of my life was spent in my home office at my computer working on graphics and illustrations for marketing campaigns. So when I came out of my “cave,” it felt wonderful to talk and interact with interested clients. I also appreciated the time away from my parental duties and the ever-increasing bland and numb feelings toward Paul. He never made these trips easy. He complained he would have to take care of the girls, and I better not stay too long. Although I was expected to earn full-time pay to contribute to my 50-plus percent of our bills, it never seemed to bother him to demand I take all the kid duties.
 Of course, the now-dual interruptions to pick up the girls meant that I still needed to work later to make up the difference; however, Paul also required I end my workday on time to spend time with the family. He complained nonstop if I worked late. Then I would intentionally go out to eat dinner with everyone only to find Paul comfortably sitting in front of our 56-inch flat-screen TV with our kids, watching Power Puff Girls or Sponge Bob Square Pants. He allowed everyone to eat in front of the TV even though when I was a child we sat down for dinner and talked. No talking took place during our dinner routine; but I better damned well be there to eat with them lest Paul come back and yell at me until I acquiesced just to get him to stop.
The craziness of those conversations frustrated me, too.

“You need to eat dinner with us,” he scolded as he crashed into my office.
“I’ve got a deadline.”
“All you do is whine and nag, you know that?”
“What?”
“Nag, nag, nag, nag.”
“What?”
“Get out there and eat dinner with us.”
“I’m not …”
“Nag, nag, nag, nag!”
“I don’t …”
“Nag, nag, nag.”
I would just get up and try not to look at him for fear of the last, “Nag!”

My other least-favorite thing about our life involved perpetual yelling. I knew Paul was home every night when I heard the front door open followed by a deep baritone voice and ritualistic crying. I would look up from the computer and sigh. Yes, Paul was home right on time and on cue with the negativity and raised voice at our girls. The theme typically revolved around homework. Giselle, my older one who was in the sixth grade, was a sensitive and sweet girl. Daddy’s screams inevitably led to cries and then another door slam to her room where she disappeared and buried herself in her computer games.
Travel to these trade shows also represented escape from those daily rituals I had come to despise. More importantly it got me away from Paul and the yelling and comments that came when I appeared in the room. The remarks ranged from disparaging observations about my blonde hair (he wanted me to dye it brown) to remarks about my slim figure that he didn’t appreciate. He commonly told people I was anorexic, which I was not anorexic, but I had an extraordinary metabolism. I’m not sure if by telling people this he was justifying his own growing girth, which he added to by heaping so much food on his plate it overflowed the sides. I tried not to pay attention to either the weight gain or food consumption. I said little about anything these days. Between the bland, numb feeling and constant work demand to make more money to pay what now amounted to more than my 50 percent of the bills and more like 70 percent of the bills, I was too tired to care.
Just then a blonde, tall man with bluish-green eyes who wore a perfectly tailored navy-blue jacket, brilliant purple tie that was a complementary color to the jacket, and jeans with a leather belt with an “E” for a buckle walked up. He stopped to look at the graphic designs on display on the royal-blue Velcro walls of my booth. He was specifically gazing at the logos I had created over the years for various companies. He had a blonde goo-tee that he ran his fingertips through as he studied the work. It was one of those goo-tees where he carefully sculpted it and shaved his cheeks fresh and clean. His skin color was light but rosy and healthy-looking. I wasn’t really attracted to blondes, and I wasn’t exactly attracted to him at all until his eyes shifted from the art to me. He gave me this quiet, contemplative look, which I didn’t take for anything more than a stare except his eyes sparkled at me. I noticed the glisten in them like high-quality diamonds. Although even with that thought, I quickly dismissed it.
And then I felt this odd sensation, and I flashed on this vision: I was a bride standing on a beach about to approach my groom. White flowers were woven in my hair and I held a single white lily as a bouquet with a white ribbon tied on its stem. I tried to make out the groom’s face, but he was too far away. And then I felt a tug and returned to the present.
“You do branding?”
“Huh?” I replied and shook off the sensation. “Yes. We’ve done many Fortune 100 companies,” I said as I pointed to a big-name corporation. “My name is Mia.”
“Hello Mia,” he smiled at me again with that same gaze of interest. “Name’s Evan. I’m looking for a partner in my design studio. I need someone who can handle the corporate branding campaigns.”
“Hmm,” I said. “I’ve had partnerships before. They didn’t go well.”
At that comment, Evan turned to face me. He seemed to size me up and nodded as he thought about what I said.
“Maybe you didn’t find the right partner … Mia,” and with my name stated again he put his hand in his pocket and smoothly flipped out a business card.
“Drinks?”
I took the glossy card and with slick, black Garamond font letters: Evan Garner, Vice President, Garner Media.
I looked back up at him, “Drinks?”
“Yes, tonight back at my place at the Hotel Gansevort along Hudson River Park. Meet me in the bar. We’ll talk shop.”
“How funny,” I said.
“What?”
“I’m staying there, too.”
“Yes.”
“Yes?” I frowned at him.
Evan smiled, “Nine work?”
“Um, all right, okay,” I replied and felt puzzled as I looked at the card again.
 When I looked back up I saw his back as he walked smoothly away toward the front entrance. His gait and air suggested quiet confidence and certainty, but also casualness with his hands stuffed in his pants pockets. He almost looked like someone who had too much cavalier bravado – maybe something else, too. I couldn’t put my finger on it. My cell phone rang in my purse under the sales counter and called my attention away: it was Paul. I looked at the name flash on the phone and groaned. I didn’t want to pick up so I hit ignore and looked back up to find Evan completely gone.


Monday, November 2, 2015

Nothing Sells Your Business Better than a Book!


When I open my presentations, I ask two questions: “How many of you throw away books in the trashcan?” I follow up that question with the next one, “How many of you throw away brochures in the nearest garbage can?” The second question provides the audience’s a-ha moment.
Most people feel value when they buy or are given a book. A book has weight. It has pages. It has merit. It conveys the perception of knowledge and expertise and time and money to publish. A feeling of guilt or at least a sense of environmental responsibility overcomes the desire to toss all that time, money, expertise, and most importantly “paper” into the garbage can.
On the other hand, how many flyers, tri-fold brochures or one-sheets create such a moral or ethical dilemma that you actually feel guilty to throw it away? I’ll be honest. I’ve thrown away countless brochures. I even curse when someone shoves a flyer under my car windshield wiper because now I have to find a garbage can so I’m not a litterbug (anyone raised in the ’70’s era of trash propaganda knows what I mean about litterbug guilt pangs). Meanwhile, I can only think of one time I deposited a book in the nearest trash receptacle – and that was because the author bored me with a bad sales presentation. I figured if she couldn’t even speak on her subject with intelligence, what were the chances her book would be more interesting?
Truth is when people either buy or are given a book, they are unlikely to throw it away. In fact (and this is the real value), if the reader doesn’t need the book or can’t use it, he or she will give it to a friend. This is the other a-ha moment when audiences responded favorably during my presentations. The pass-around rate on a book harkens back to that old Faberge commercial, “and she told two friends…” Not only do authors get mileage out of the first point-of-purchase sale, but also the pass-around benefit makes a book even more attractive – especially to business owners or those authors who wish to become subject matter experts to support their businesses. Brochures go away. Books last and are passed around.
This concept alone should convince entrepreneurs and executives to publish a book. In fact, a book’s value proposition to any business far exceeds its shelf life. A book is your entrée to new opportunities AKA sales and customers. I am about to cite the extreme value proposition that is sure to cement your desire to publish a book. The opportunities are so amazing I don’t know why when a book doesn’t cost that much money to publish that a smart business executive would not publish one.
When I share this information I am speaking from experience. My business books have built our publishing company 3L Publishing (www.3LPublishing.com), and sometimes even paid for the book’s cost in mere hours off press. The first thing I teach anyone interested in publishing a book is VERY IMPORTANT:

Do NOT measure the individual book sales as your return on investment! Measure the OPPORTUNITIES (e.g., speaking to attract business, media exposure, new sales leads, etc.).

My third book Vanity Circus came off press, and I took it to the Book Expo of America held annually in New York City. The first person I handed a copy to; she took the book with her on the train ride back home, read it, and by the time she reached the station, she called me and a $20,000 deal was cut. The book cost $6,000 to produce and publish 500 copies. Do you think after that one contract I needed to sell the other 499 copies to make a profit? That book sold dozens of other copies (and some were giveaways), and many more contracts were derived from those sales. It made a lot of money. I still have 200 copies I decided are dated and will discard. Do I care that I have 200 unused copies? The answer is simple: NO.
My other favorite case study comes from a client who shared this story. He published his first book (a niche book). A few months later he reported with excitement he had a new six-figure income executive position. How? The company’s owner read his book and loved it. A job offer soon followed. His second book (another niche book) he reported more excitement. He said the book had resulted in at least a 200 percent return on investment. He had sold it during workshops, made new connections, and seized opportunities.
What else does a book do to open opportunities? It creates prospects that would otherwise not exist if you didn’t have a book to sell or giveaway that supports your business. What are these opportunities?

A marketing platform—a book becomes the centerpiece to build your marketing platform, which will promote your business. A book provides a theme and content to populate your platform, which includes newsletters, blogs, social media, websites and more.

A news hook creates exposure to your name, company or service—a book creates news; real news that the media can feature. It gives you something to tie to a greater story at large. For example, a book about reinvention could be tied to the headlines for New Year’s resolutions. A book about a social issue could be tied to an “awareness” issue such as Breast Cancer Awareness Month in October.

Exposure or increased visibility—the book and your name in the news and on the Web increase awareness of your name, book, product or service. More people hear about you, and the benefit snowballs into more interest in you and more “followers” or “friends” on social media. More exposure on social media generates more interest in current and future products (ultimately customers and prospective sales).

Qualifies you as an expert—now you are identified as an expert on your topic or subject matter. What happens when someone thinks you’re an expert? You get asked to speak in front of groups and share your expertise. What happens when people think you’re an expert and they see you in person speak (and you’re an especially persuasive, interesting or entertaining speaker)? People hire and buy from experts. Now you have two opportunities once closed to you before a book: speaking engagements and exposure to potential customers and clients. The media may even invite you to share your expertise for interviews, and what does this mean? It means even more exposure to your name, product or service.

            After I just outlined this fantastic sales pitch, you are probably convinced you need a book for your business or to support your profession. Yet maybe you’re not a writer or you are a writer but a so-so one. Maybe the idea of 200- or 300-page books just scares you. You want to run right out of my presentation or put this book down now and forget it.
Forget your fear. Don’t be scared. Don’t run away.
What I’m about to do is describe the specific value of what a book does for a business, how it does it and why, and then I’m going to calm your nerves. Publishing with a reputable and knowledgeable publisher or book coach doesn’t have to scare you. Many different techniques can be used to produce your book, including ghost writing for those who don’t want to write at all.
Now there are many scams out there. You will want to protect yourself before you ever work with any publisher through knowledge and education. The easiest way to see the quality of a publisher’s books and products is to ask for samples. Publishers can’t hide the truth in the final product. Make sure you ask to see samples. Let me tell you something depressing: an author who shows up to work with my company 3L Publishing and sadly shares his or her rip-off tale. Now this person is working on a shoestring budget or cannot afford my services. I wish I could help him or her, but I am in business too and cannot cut a deal because he or she got scammed. Regardless I feel badly for this person each and every time I receive that phone call.
So I hope now you realize that in fact Nothing Sells Your Business Better than a Book, and you will be well armed to go forward with information to achieve success and avoid common pitfalls. I’m going to give you all the information you need to make a sound decision, and then I am going to share specific case studies of authors/entrepreneurs/business people whose books created unprecedented opportunities for growth and success. By the time you finish working with us and taking advantage of our consultation, I am certain you will be clamoring at my door utterly convinced Nothing Sells Your Business Better than a Book.
For more information, contact us today (ask for Michelle or Scott) at 916-300-8012, send email to info@3LPublishing.com or visit the website at www.3LPublishing.com.